BuyPeel.com’s Gift Guide takes an editorial approach that is unexpected and helpful to visitors.
I recently discovered a new, small company out of San Francisco that really nails it from a branding perspective—Peel, which sells “super thin Andriod and iPhone cases.” I could write a lot about this company’s fresh, bold and authentic voice. Their storytelling and messaging of life lived more simply that is consistently woven throughout the user experience on their site and which they carry seamlessly through the customer journey. But the focus here is on their gift guide. They take an editorial approach to demonstrate their core brand values by featuring not just a Peel phone case, but nine other products that exemplify the minimalist lifestyle. Peel elevates a simple product into a higher brand experience, moving far beyond a well-designed phone case into a philosophy for life. Many e-commerce sites that include gift guides solely highlight the products they sell. But Peel confidently adds even more value for the customer who is searching for gift ideas by not just offering one of their own best-selling products, but including a variety of other products that compliment into their brand identity. Think about other small ways your company can be helpful by offering solutions to customers beyond what is expected. Get into the spirit of giving.